The Internet can make the recruitment process quicker, cheaper and more efficient. However, the online recruitment market is complex and constantly evolving, so a certain level of knowledge is necessary if recruiters are to get the most out of the Internet as an effective recruitment tool.

The module will be of value to anyone involved in recruitment and will be of special interest to those interested in learning new techniques in order to improve the recruitment process.

By the end of the module, participants will be able to:

• assess and evaluate the UK online recruitment market
  
• choose the best online recruitment advertising partner
  
• maximise the effectiveness of corporate websites as recruitment tools
  
• author online copy in order to get the best response to advertised vacancies
  
• assess the effectiveness of online recruitment activity
  
• formulate the beginnings of an overall online recruitment strategy

1. An introduction to online recruitment

• UK Internet users
  
• online job-seeking
  
• the UK online recruitment market
  
• Internet terminology

Exercise – the benefits of online recruitment

2. Using and choosing the right online recruitment site

• using job boards
  
• online marketing techniques

Exercise – driving traffic to your site