Launched in 2006, the Diploma in Sales Coaching is the first stage for sales managers and coaches on the Pathway to Sales Professionalism. The Pathway to Sales Professionalism is Ireland’s first qualification programme specifically aimed at the sales professional. Students completing the Institute’s programmes are able to progress through to an Advanced Diploma in Management Practice (Sales) and onto an MSc in Sales Strategy & Leadership - the latter two offered by UCD Michael Smurfit Business School.

This qualification is a Special Purpose Award and is recognised by HETAC (the Higher Education & Training Awards Council) as fulfilling the requirements of the National Framework for Qualifications at Level 7 as shown below:

In addition to satisfying the requirements of the National Framework for Qualifications the Diploma in Sakes Coaching is recognised across Europe under the European Credit Transfer System (ECTS).

Entry Requirements

Entry to the programme is open to sales managers with a minimum of 2 years experience in a sales management and/ or sales coaching role; or those who have completed the Certificate in Selling Skills and the Diploma in Selling; and/ or by having recognition of Accredited Prior Learning - the student having completed a programme of related studies matching in part or whole the learning outcomes of the Diploma in Selling, or the Diploma in Sales Coaching. Where APL matches in part the Institute may consider requiring the applicant learner to undertake an element of pre-diploma work.

A typical profile of a learner is someone who has line or development responsibility for one or more salespeople.